Sana Safinaz is a Pakistani
clothing and accessories retailer based in Karachi, Pakistan. It is ready to
wear, sells unstitched and haute couture.
It was founded by Sana
Hashwani and Safinaz Muneer in Karachi, Pakistan.
Sana Safinaz is the name of a
fashion icon in Pakistan. Quality of clothing stuff designed for women's
fashion requirements. Their cut is always simple but also beautiful and always
gives a very smooth shape. Sana Safinaz's collection has always had an Eastern
influence which has always been in fashion in Pakistan. This spring and summer
collection of Sana Safinaz comes with colors that are suitable for all seasons.
The colors used in clothing are typical spring colors with a mix of summer
colors.
History:
Sana Safinaz was founded by
Sana Hash and SafinazMuneer in 1989 with an investment of a few thousand rupees
in seeds. In 2014, they celebrated their Silver Jubilee on the 25th anniversary
of their retail history.
Flagship Stores:
Sana Safinaz currently has 36
flagship stores in Pakistan. The collection is also available at other Sana
Safinaz retail stores.
LUXURY LAWN'20:
Luxurious in every way:
premium fabric, curated design, special threadwork, and jewelry, high detail.
From the imagination of Couture to your heart, 17 limited-edition options in 2
color modes each. Luxury Lawn Spring/summer2020 has given birth to the creative
spirit of Sana Safinaz.
MUZLIN LUXURY'20:
Muzlin luxury Eid collection
always presents us with an opportunity for freedom of expression.
READY TO WEAR:
A symphonic mix of prints,
combining geometrics with botanicals in a harmonious clash of color.
MAHAY SUMMER'20:
Fashion has always been a
means of escape, an aspiration full of optimism, a constant search for the
beauty inherent in us.
SANA SAFINAZ DIGITAL
CAMPAIGN:
Sana Safinaz focused on three
key challenges.
How can they grow their
business successfully?
How can they enter a new
international market?
How can they leverage digital
media for their brand?
Now you're thinking, well,
they must have started an online retail brand.
Guess what?
Gaining sales online was not
their goal as the consumer is buying most of their products offline, Sana
Safinaz cannot rely entirely on converting visitors online. They influence
offline sales through online advertising.
The first platform Sana
Safinaz used was the powerful Google. Just like any digital marketer, they
started with analyzing their traffic. So, they used Google Analytics and
measured where most of the traffic came from. How they interact with their
brand online. With a lot of digital data, Sana Safinaz was ready to do digital
advertising.
These are just some of the
Google tools they've taken advantage of.
Display AD network:
Sana Safinaz used Display
Advertising Networks to create awareness about the launch of her collection.
Sana Safinaz used Google
search ads and search engine optimization to connect with users who were
directly searching for the brand. (We'll get to the details later.)
REMARKETING:
Sana Safinaz used Google and Facebook
re-marketing to reduce her customer acquisition costs. As a result of these
measures, Sana Safinaz remained at the top of the minds of her customers. With
all the data from Google Analytics, Sana Safinaz found that about 25% of the
people who visit the website shop online. 80 of them bought physical products
at physical stores.