Khadi is an Urdu word meaning
'hand-made'. Knitting, a complex process that requires patience and attention
to detail, produces a fabric whose properties depend on the threads and the
method in which they are woven. The same principle applies not only to all
khadi products, but also to the institution we are constantly building. Our
success today can be attributed to our team's collaborative efforts and the
individuality that each employee brings to the organization.
Founded in 1998 by Simon Sultan,
Founder and CEO, Khadi is a renowned fashion retailer that offers home and
apparel, footwear and accessories, perfumes, skin and hair care solutions for
women and children. ۔ Khadi is
a pioneer of new traditions in fashion with a modern approach inspired by world
traditions. A modern and fashion-focused context. This attitude manifests
itself in all designs and brands of khadi.
With an unparalleled retail
network. It currently has over 480,000 square feet of well-designed and
well-spread brick and mortar stores. 52 in Pakistan and 21 in the UK, UAE,
Qatar, and Bahrain, Khadi took a global approach to capture market trends and
combining the extraordinary beauty of East and West. Khadi is a Pakistani
fashion and lifestyle brand.
Today, it operates 52 stores,
in 17 cities in Pakistan, 22 stores in the UK, and various stores around the world, including the
largest flagship store outside Pakistan in Dubai's Meerut City Center.
History and operations:
The first store opened in 1999
in Zamzama, Karachi. Since then, Khadi has spread to multi-stores within two
years of its inception and has introduced a wide range of products. Leading
architecture company ASA served the interior designer for khadi stores in
Pakistan, UK, and UAE until 2017. It currently operates 46 stores in 17 cities
in Pakistan and 17 cities in the UK, and GCC, offering a wide
range of apparel products. Both women, men, and children in printed and
handmade fabrics.
In 2010, Khadi expanded internationally by opening stores in the UAE, first
in Dubai and later in Abu Dhabi. Store launches were planned for the UK in
2013.
In 2014, Khadi opened a 1,630-square-foot store in Bill Ring, Birmingham at
Bill Ring Shopping Center and other locations include Westfield London and
Westfield Stratford City, Birmingham, UK. The company also opened a store in
Heiress Leicester, the UK in September 2015. In September 2015, a
22,000-square-foot khadi store opened at Dolmen Mall Clifton in Karachi. Khadi
has opened more than 40 stores in Pakistan as well as in the United Arab
Emirates and the United Kingdom.
In 2017, Nasir Mansoor, a prominent figure in labor rights circles and deputy general secretary of the
National Trade Union Federation in Pakistan, rejected a defensive statement
issued by Khadi headquarters in response to allegations by Khadi factory
workers that clothing The Company was abusive. From not providing official
written letters to workers to not submitting them to the SSI (Social Security
Institution), to compromise the safety and well-being of employees, many
workers' rights.
Khadi aims
to expand and accelerate, with a focus on large-scale retail stores. We are
simultaneously streamlining our operations and pushing the boundaries of design
innovation. By hiring creative people with a desire to learn and a willingness
to meet challenges, we know we will continue on this path of development to
build our global presence.